I'm not technical — is that a problem?

That's exactly who we build for. We handle the technical side and keep everything in plain language the whole way through.

How much does a project cost?

It depends on scope, but we scope clearly and up front, so you'll know the number before we start. We're happy to work to a budget and tell you what's realistic within it.

How long does it take?

Small tools can take a couple of weeks; larger builds a few months. We work in focused iterations so you see progress early.

What if I already have tools that half-work?

Good starting point — we often connect or extend what you already have instead of replacing it.

Do you offer ongoing support?

Yes. You own everything we build, and we're available for changes, fixes, and improvements whenever you need them.

What happens on the first call?

We learn about your business and what's slowing it down, then give you a straight read on whether software helps here and what it would take.

Obra — Software that earns its place

Plan

My own product · shipped

Current

A cold-calling CRM and power dialer that puts the list, the dialer and the follow-ups on one screen. It started as the desk I ran my own outreach from. It is now a public product with its own users and its own roadmap, which is a harder test than building something only I have to live with.

Client: Obra · currentcrm.io
Year: 2026
Materials: React · Express · Postgres
Status: Live · open to sign-ups

Build noteMy own product. React, Express, Postgres. Live and open to sign-ups — building for people who are not you is the harder test.

Plan

OfferByFriday

A fast, plain-spoken landing site for a Phoenix home-buying company, with a guided consultation form that turns visitors into booked calls.

Client: OfferByFriday
Year: 2026
Materials: Single page · guided intake
Status: Delivered

Build noteOne week. One engineer. Single page with a guided intake form. Fixed quote agreed before any work started.

Plan

Lex & Co

Services, stylist profiles and live Google reviews for a five-chair salon in Old Town Scottsdale. Each stylist runs their own books, so every booking button hands off to their system.

Client: Lex & Co
Year: 2026
Materials: Next.js
Status: Live at lexxandcoo.com

Build noteOne week. One engineer. Next.js. A Square deposit flow was built and then removed — Square could not represent a part-paid appointment, and it put the salon in PCI scope for nothing.

Plan

Built

Jaqéla

A launch page and waitlist for a styling brand, built on Shopify from Orchidea’s design. The storefront opens later this year.

Client: Jaqéla
Design: Orchidea Agency, Barcelona
Build: Obra
Status: Launching soon

Build noteShopify. Design by Orchidea Agency in Barcelona, build here. Launch page and waitlist are live; the storefront opens later this year.

It's me. That's the whole studio.

Most software fails because whoever built it never learned how the business actually works. I start at the other end — I sit with you, learn the day-to-day, and find where software earns its place, including the places it doesn't.

I write the code, I answer the phone, and I send the invoice. Nobody sits in between adding a margin, and there is nobody to hand your job to when it stops being interesting.

Noah Mirabal Phoenix, Arizona

I build the software you actually run on

Four I built, three of them finished

Current

OfferByFriday

Lex & Co

Jaqéla

It's me. That's the whole studio.

Tell me what's slowing you down

Thanks, there — I've got it.