Messy software stacks
Turn crowded SaaS subscriptions, spreadsheets, and workarounds into one owned system.
What we do
Software built around your business
We build software around the parts of your business that feel expensive, manual, or held together by tools that almost work.
If a workflow is costing too much time, money, or attention, we help decide what should be rebuilt, automated, or removed entirely.
Internal systems
CRMs, dashboards, portals, approvals, and tools designed around how your team works.
Repeat work
Apply automation and AI where it removes manual steps, routing, reporting, and duplicate entry.
Examples
What owned systems look like
Not another tool. These are the kinds of systems that replace the software, spreadsheets, and workarounds you’re already paying for.
Reporting & visibility
Replace spreadsheets, static reports, and scattered numbers with one place your team can trust.
Operations system
Replace patched-together CRMs and handoff notes with intake, follow-up, and client activity in one flow.
Intake & routing
Replace manual entry and scheduling back-and-forth with requests routed to the right place.
Every build starts with the workflow. Then the software follows.
Process
How we fix what’s not working
Listen
Map how your business actually runs. Include the manual steps, workarounds, and duplicate work costing you time.
Shape
Decide what gets rebuilt, what stays, and where automation actually removes cost and effort.
Build
Ship working systems quickly. Replace manual steps, reduce errors, and remove tool switching.
Stay close
Support rollout, refine what needs adjusting, and make sure the system actually gets used.
Founder
Who we are
I’ve spent five years building software across consulting, manufacturing, healthcare, and a bunch of other industries. Accounting tools, CRMs, pharmacy systems, restaurant ops, betting platforms, startup apps. Different industries, same problem every time: teams stuck paying for tools that almost work, or burning money on contractors to keep things from breaking.
I started OBRA because I’m good at that in-between conversation. Sitting with someone who knows they need something new but can’t quite name it yet, and figuring out what to actually build.
No big agency process. Just us working it out.
Contact
Have a workflow worth owning?
If you’re spending too much time or money just to keep things running,
it’s time to fix it.
No pitch deck. Just a conversation.